Our Approach

Skincare that listens.

Skincare formulated against the realities of Indian skin — water, air, climate, life — by a team that has spent years inside Indian homes.

A laboratory still life — amber dropper bottles, white porcelain mortar, calibrated cylinder, on a warm cream surface.

The premise

For twenty-eight years, our parent company's dermatologists and nurses have been welcomed into homes across India. They have seen what no shelf-bought brand has seen — what skin actually does in a Mumbai monsoon, in a Delhi winter, in a Chennai summer, in the dry heat of Jaipur, in the humid sleep of Goa.

This long-running practice — years of in-home dermatology under the parent brand Doctor 365 — is the experiential foundation of Doctor 365 Care. We do not begin in a lab. We begin in the home. The lab is where formulation work happens after we know what we are formulating for.

What we have observed in those homes is the brief our team works against. The hardness of city water. The particulate load of the air. The cumulative damage of a sun that almost never sets in India. The way a humid climate changes how a body needs to be cared for, week to week.

We make skincare that listens to all of this — not skincare that ignores it.

The science promise

Dermatologist-led. Patch-tested. Honestly framed.

Doctor 365 Care is formulated by a team of dermatologists, formulators, and skin scientists who report into the parent company's clinical practice. They have access to a real-world dataset that almost no skincare brand in India has — the observations of dermatologists who visit homes, not clinics.

What that means in practice:

Dermatologist-led.
Every formulation is judged by people with clinical training, not by marketers. Active concentrations, vehicle systems, and preservation are clinical decisions.
Patch-tested.
Every product is patch-tested before launch, across a sample population that mirrors Indian skin variation — across tones, regions, and ages.
Sensitive-first.
Sensitive-skin testing is the default, not the upsell. The brand assumes a buyer with sensitive skin first, and works outward from there.

Two distinctions matter in how we talk about our products.

Dermatologically informed means our products are designed by dermatologists in the parent company's practice and tested in our patient population.

Clinically tested means a product has been through a registered clinical trial with documented protocol and statistical outcome. We will only use this language when a product has met that standard. Trust this distinction; we will not blur it.

This is also why we do not promise specific outcomes — clear skin in seven days, wrinkles erased in a month. Outcomes are individual. What we promise is formulation discipline, ingredient transparency, and the care of a team that has observed Indian skin in its actual home.

What's in

Working principles for every ingredient.

We have working principles for every category of ingredient that enters a Doctor 365 Care formulation.

Actives we trust.
Niacinamide, hyaluronic acid, ceramides, panthenol, peptides, glycerin, squalane, vitamin C in stable forms, retinol in well-buffered concentrations. We use these because the evidence is good, the tolerability is high, and the supply chain is traceable.
Botanicals we choose.
When we use botanicals — and we do — we choose them for evidence, not romance. Calendula for its anti-inflammatory action. Centella asiatica for barrier repair. Green tea polyphenols for antioxidant load. Aloe for hydration. We avoid the trend ingredient of the month.
Preservation systems we accept.
Cosmetic products must be preserved to be safe. We use preservation systems that are minimal, broad-spectrum, and tolerated well — phenoxyethanol-based blends, sometimes potassium sorbate in pH-appropriate formulations. We do not pretend to be "preservative-free."
Fragrance.
Where we use it, it is essential-oil-based, in low concentration, declared on the label. Most products in the sensitive line will be fragrance-free.

What's out

And what you will not find in our formulations.

This is the list of things you will not find in Doctor 365 Care formulations, and why.

Parabens.
Indian regulation permits them, but the long-term safety questions remain open and the patient population we serve has been moving away from them. We followed.
Sodium lauryl sulphate.
The cleansing action is good. The compatibility with sensitive Indian skin under hard water is not.
Synthetic fragrance.
Synthetic fragrance is the most common cause of contact dermatitis in our patient population. We will not include it.
Mineral oil at high concentration.
A small amount, in the right formulation, has its place. The petroleum-grade quantities that some brands use to bulk a product are not how we make formulations.
Skin-lightening actives marketed as such.
Hydroquinone, kojic acid above safe limits, mercury compounds (which are illegal but still circulate). Indian skin is not a problem to lighten. Our brand will not participate in that conversation.
Microbeads and plastic exfoliants.
The Indian water system cannot handle them. We use enzymes, sugars, and gentle physical exfoliants instead.

Sustainability and packaging

Honest about what's true at launch, and what is not yet.

We commit to what we can actually deliver at launch, and are honest about what we are still working toward.

At launch.

Recyclable primary packaging.
All primary packaging is glass and recyclable plastic — no mixed-material containers that cannot be sorted by Indian recycling systems.
Vegetarian by default.
All products are vegetarian. None contain animal-derived ingredients except those declared (some are made with beeswax or lanolin; these are labelled clearly).
No animal testing.
We do not test on animals at any stage of development.

In development.

Refill system.
A refill model for the face moisturiser and body lotion. The economics of refills in Indian retail are difficult; we are working on a model that does not pass the burden of recycling on to the customer.
Carton-free packaging.
Most cardboard cartons exist because retailers expect them; we are exploring direct-to-warehouse models that allow us to drop them for the face range.

Not yet a promise.

Net-zero carbon.
Our manufacturer is not there yet. We will say it when it is true.

The Cabinet

Subscribe to The Cabinet.

A pre-launch series from the founder's desk. Six issues, written carefully, sent thoughtfully. Subscribers receive early access to Doctor 365 Care when the first range opens.

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You are on The Cabinet. The first issue lands in your inbox this week. — Dr. Dharmendra Kumar
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